How Working Together Actually Works.
Hiring a media buyer should not feel like a leap of faith. Here is the exact sequence: a paid diagnostic first, then management on numbers you can verify.
Apply for the DiagnosticThe Tracking & Attribution Diagnostic
Fixed scope. Written report, prioritized fix list and a recorded walkthrough. Credited toward month one.
Managed Media Buying
One operator inside your account, working from verified numbers.
The Tracking & Attribution Diagnostic
Platform dashboards report conversions. Your business records revenue. Between the two sit pixels, server events, deduplication rules, attribution windows, CRM stages and sales that never return to the platform. When any link in that chain is wrong, the algorithm is trained on fiction and your budget pays for the lesson.
This diagnostic finds the break, sizes it in money, and tells you exactly how to fix it, in order. The report is yours: hand it to any media buyer, agency or developer.
Fixed scope. Applied in full toward your first month of management if you engage within 14 days.
- Written report across six layers
- Reported results against verified results, in currency
- Prioritized fix list with reasoning
- Recorded walkthrough of every finding
Six Layers, One Verdict per Layer.
Event architecture
Every conversion event the account fires: what triggers it, what it passes, and whether it is the right event for the business outcome.
Browser and server signal
Pixel and Conversions API coverage, deduplication, event match quality and parameter completeness on Meta; enhanced conversions and tag setup on Google; Events API on TikTok.
Reconciliation
Platform-reported conversions and revenue against payments, CRM records and fulfilled orders for a defined date range, with the gap stated in currency and percentage.
Optimization targets
Which event each campaign and ad set optimizes toward, whether the budget can support it, and whether a shallower or value-based event would learn faster.
Attribution and journey
UTM and click ID integrity from ad to CRM, attribution window assumptions, and where touchpoints are lost between first click and closed sale.
Spend leakage
Where budget is spent on signal the platform cannot learn from: overlap, wrong audiences for the event, low-quality placements and learning-phase resets.
What You Receive, and What I Need.
- A written diagnostic report with a verdict and evidence for each of the six layers.
- The money gap: your reported results against verified results, as a number you can show a CFO.
- A prioritized fix list: each fix with reasoning, expected effect, and who should implement it.
- A recorded walkthrough where I open the account and explain every finding.
- Read-only access to your Meta, Google or TikTok ad accounts.
- Analytics access: view-only access to Google Analytics or your store or CRM backend.
- Honest revenue figures, including returns and cancellations, for the reconciliation window.
- I change nothing in your accounts during the diagnostic.
Five Steps, No Surprises.
Apply
Your spend, platforms, stack and what you want to know.
Accepted
If it is a fit, an invoice and an access checklist within one business day.
Access
Read-only access to ad accounts and analytics, plus a revenue export.
Delivery
Written report and walkthrough within 10 business days of complete access.
Decision
If you want me to run the account, the fee is credited to month one.
One Operator. One Account of Record.
Managed media buying begins after the diagnostic confirms your measurement is sound, or after the fixes it identifies are done. I do not spend money against signal I have not checked.
I run the media buying myself, inside your account, every day. You are not handed to an account manager who relays messages to a junior.
Month-to-month after the first 90 days, with 30 days' notice. The $2,997 diagnostic is credited in full to month one if you sign within 14 days of delivery.
- A written report every Monday
- A monthly review reconciled to your revenue
- Direct access on Slack or email, with a reply within one business day
- You own every account, pixel and asset
The First 90 Days, Mapped.
Foundation
Tracking verified and repaired, event architecture rebuilt around your real outcome, baseline reconciled to your revenue.
Restructure
Campaigns re-pointed at the right events, budgets matched to the learning requirements of those events, overlap and leakage removed.
Test and scale
Creative and offer testing on clean signal, scaling the winners, with margin watched against your numbers, not the platform's.
You Own Everything. Always.
You own 100% of your ad accounts, pixel and server data, audiences and creative. I work as an administrator inside your setup. If we stop working together, nothing leaves with me.
Ad accounts
Every account stays in your business, under your control.
Data and audiences
Pixel and server data and every Custom Audience list stay with you.
Creative
Every ad structure and creative variant built during the engagement remains yours.
I Say No More Often Than I Say Yes.
- You spend $40,000 or more a month on paid media and have something that already sells.
- You can give me real revenue, including returns and cancellations, not only dashboards.
- You have one decision-maker who can approve landing page and offer changes quickly.
- You need creative production as well as media buying. I direct creative strategy; I do not shoot content.
- You want results guaranteed in writing. Nobody who has done this seriously for a decade will offer that.
- You are still testing an offer with no sales yet.
A mismatched engagement costs me more in reputation than it pays in fees. If I am not the right fit, the diagnostic will say so, and you keep the report.
Questions Worth Asking Before You Apply.
Why pay for an audit instead of getting a free one from an agency?
Do you need write access to run the diagnostic?
What if the diagnostic finds nothing wrong?
Can I give the report to my current agency?
Which platforms do you cover?
Do I have to work with you after the diagnostic?
Does my industry matter?
Do you work with agencies?
How many clients do you take at once?
What is the minimum ad spend?
What are the contract and notice terms?
Who owns the ad accounts and creative if we stop?
Find Out What Your Ad Account Has Actually Been Learning.
Apply with your monthly spend, platforms and stack. If it is a fit, you will receive an invoice and an access checklist within one business day.
Apply for the Diagnostic